With the changing consumption habits of Hong Kong residents and the increasing trend of cross - border consumption, coupled with rising operating costs, the Hong Kong beauty industry is facing multiple challenges such as low transformation efficiency. To help the industry seize the opportunity of digital transformation and improve operational efficiency and customer experience, Allinpay HK joined hands with CITIC Bank (International) to hold a special salon titled "New Opportunities in the Beauty Industry: The New Era of Beauty Equipment and AI - driven Sales" at Taikoo Place on May 21, 2025.

The event attracted dozens of industry representatives, including beauty salon operators, system suppliers, marketing consultants, and financial institutions. The atmosphere was lively, with attendees actively asking questions and exchanging ideas. After the event, several guests even initiated in-depth discussions with the speakers about potential cooperation, reflecting the growing attention of the industry to digital tools and AI applications.

The event kicked off with a presentation by Ricky Chan, founder of Reform Marketing, who provided an in-depth analysis of how AI is changing the marketing logic of beauty salons. He pointed out that the industry is generally facing the pain points of customer churn and low conversion rates, while traditional promotional methods lack immediacy and effectiveness tracking. The AI-driven coupon system proposed by Reform, which automatically sends coupons via WhatsApp, tracks effectiveness, and pushes targeted messages to customer segments, has effectively increased repurchase rates and overall operational efficiency. It has achieved rhythmic marketing and precise traffic - driving, successfully breaking through the limitations of traditional promotions.

Next, a representative from Tomorrow Technology shared their "Hodoguest" (literal meaning: "Many Customers") beauty service management system, highlighting three common problems in traditional store operations: data blind spots, manual reporting, and complex systems. The platform, through an integrated cloud-based architecture, consolidates modules for appointments, membership, inventory, commission, and promotions. This effectively reduces training time, lowers operational barriers, and enhances decision-making efficiency, truly realizing its business value of "a management system equals a performance engine."

The third speaker was from Shanghai Bingkun Technology, who emphasized that the core of sales growth lies in the multiplicative effect of "traffic × conversion rate × average transaction value × repurchase rate." Bingkun stressed that mere exposure cannot generate revenue; it is essential to accurately identify customer paths, design effective conversion actions, and continuously optimize processes based on data. They also showcased several practical cases from mainland China, proving that this strategic model is replicable and scalable, providing specific references for local beauty merchants in Hong Kong.

James Fong, a business representative from Allinpay Hong Kong, then shared the latest trends in Hong Kong's consumption habits. He pointed out that as consumers increasingly value self - service processes, transparent promotions, and membership system experiences, merchants must integrate payment, marketing, and voucher redemption capabilities to effectively retain customers. The greatest advantage of Hong Kong merchants lies in "human-centric service" and "brand credibility". If they can combine digital operations, they will be more competitive.

The event concluded with a presentation from a representative of CITIC Bank (International) on how financial services can support the development of the beauty industry. They introduced the "MicroBiz Express Loan" program for small and medium - sized enterprises, offering unsecured loans of up to HKD 3 million and preferential interest rates as low as 6.5%1. Many industry representatives on site found this attractive, as it can quickly help with cash flow. They also promoted employee banking services, including payroll accounts and credit card benefits, providing merchants with comprehensive operational funding solutions and human resource support.

The entire event was practical - oriented and content - rich, with enthusiastic responses from the guests. They generally expressed that the shared AI tools and marketing strategies were highly valuable for reference and hoped that there would be more in-depth discussions on industry pain points in the future. Allinpay Hong Kong will continue to collaborate with financial and technology partners to help more Hong Kong merchants achieve digital transformation and sustainable growth.